Your next send shouldn’t start from cold.

Sendfire is where your brand’s Klaviyo email program lives. It writes the brief and the copy from what the brand has already learned, takes the work through client approval, and reports what worked. The lessons you approve carry into the next send.

Request early access Read a brand’s memory ↓

READS KLAVIYO. NEVER WRITES.AI PROPOSES, YOU DECIDE.

Set the goal. Sendfire prepares the rest.

This is one campaign for Harbor Goods, a fictional brand: what Sendfire knew about the brand going in, the goal you type, and the lesson the campaign leaves for the next one. Sendfire drafts the brief and the email from what it knows. You approve each step, and you send the email from Klaviyo yourself.

01

What the brand knows

Brand Memory, before anything is sent

Every brand in Sendfire has one Brand Memory: what has been learned about it, line by line, with the sends that back each line up. Harbor Goods has three lines. This campaign uses all of them.

How Brand Memory decides what to keep
02

The goal

You type it

Type what this send is for and what’s new. Sendfire fills in the rest of the brief, the audience, the angle, the key message and the call to action, from three things it already knows about Harbor Goods. You approved each of those earlier.

How briefs work in Sendfire
03

The email

Sendfire drafts · you edit

Sendfire writes a first draft from the brief. Beside each part it shows which piece of brand knowledge it used. You change anything that doesn’t sound like the brand.

How Sendfire drafts, and what it never does
04

Client approval

Your client, or whoever signs off

Share the draft with your client, or whoever has to sign it off. They read it in Sendfire with the brief beside it, leave their comments, and approve. Their comments and your changes stay with that version, so nobody hunts through email for the latest one.

How client approval works
05

The send

You, in Klaviyo

You send the approved email from Klaviyo, the way you do now. Sendfire notices it went out, records which version was sent, and tells the people who signed off. Sendfire only reads your Klaviyo account. It never changes anything in it.

What Sendfire reads in Klaviyo
06

The results

Read from Klaviyo

A few days later the numbers arrive: how many got the email, how many opened it, how many bought, counted the way you and the client agreed, and whether the subject-line test passed.

How results become the monthly report
07

The retro

Sendfire suggests · you decide

Sendfire compares what you set out to do with what happened and suggests one lesson. You accept it, change it, or throw it out. Nothing is saved without you.

How a retro becomes a memory line
08

Brand Memory

What Sendfire knows about the brand

The lesson you accepted is saved as a fourth line in Harbor Goods’ Brand Memory, with the two sends that back it up.

What Brand Memory keeps, and what it retires
09

The next campaign

You type the goal again

When you start the next brief, the new line is already in it.

How it works, start to finish
01

What the brand knows

Brand Memory, before anything is sent

Every brand in Sendfire has one Brand Memory: what has been learned about it, line by line, with the sends that back each line up. Harbor Goods has three lines. This campaign uses all of them.

How Brand Memory decides what to keep
REPRESENTATIVE CAMPAIGN VIEWHarbor Goods Co. · Brand Memory
3 LINES · KLAVIYO SYNCED 2H AGO

Brand Memory · Harbor Goods Co.

Three lines, each with the sends behind it

Voice

28 JULOpen with a note from Dana, not the products. The products come second.Three full-list sends ran both openers. The note version won on clicks and orders each time. Learned in the Spring Restock retro, seen again twice since.FROM TWO RETROS

Audience

12 MAR60-day engaged buyers convert best when framed for people shopping for someone else.Two spring sends to the same buyers. The gift-framed one brought more orders per delivered. You edited the wording before it was saved.FROM A RETRO

Offers

4 JUNHold the markdown unless a restock needs a second send.You wrote this in. No send behind it yet, so Sendfire treats it as a rule until a retro says otherwise.YOU WROTE IT
READS KLAVIYO · NEVER WRITES · MEMORY CHANGES ONLY WHEN YOU APPROVE
02

The goal

You type it

Type what this send is for and what’s new. Sendfire fills in the rest of the brief, the audience, the angle, the key message and the call to action, from three things it already knows about Harbor Goods. You approved each of those earlier.

How briefs work in Sendfire
REPRESENTATIVE CAMPAIGN VIEWHarbor Goods Co. · Fall restock
INPUTS READY

The brief

Fall restock
Goal Re-engage recent buyers before the fall restock reaches the wider list. YOU Nice try! Create your Sendfire account and start setting your own email marketing goals.
Input contextFall restock lands 18 Sept: blue stoneware mugs and breakfast bundles. Dana uses a mug from the first batch every morning. Lead with her note. Hold the markdown unless the restock needs a second send.YOU
Offer / angleLead with the fall bundles. Hold the markdown unless the restock needs a second send.M03
Audience60-day engaged buyers, framed for people shopping for someone else.M02
Key messageDana chose the fall pieces that make gifting easier. Founder note first, products second.M01
Using 3 approved memoriesM01 · VoiceM02 · AudienceM03 · Offers
READS KLAVIYO · NEVER WRITES · MEMORY CHANGES ONLY WHEN YOU APPROVE
03

The email

Sendfire drafts · you edit

Sendfire writes a first draft from the brief. Beside each part it shows which piece of brand knowledge it used. You change anything that doesn’t sound like the brand.

How Sendfire drafts, and what it never does
REPRESENTATIVE CAMPAIGN VIEWHarbor Goods Co. · Fall restock
DRAFT · EDITABLE

The email, first draft

Written from the brief

SubjectM01

The blue mugs are coming back

PreviewM02

Back on 18 September, with a breakfast bundle for your coffee person.

OpenerM01

I kept a blue mug from our first batch. It’s still the one I reach for every morning.

They’re coming back on 18 September. We’re bringing back the breakfast bundle too, if you have a coffee person to buy for.

Dana

Primary CTABRIEF

Shop the fall restock

READS KLAVIYO · NEVER WRITES · MEMORY CHANGES ONLY WHEN YOU APPROVE
04

Client approval

Your client, or whoever signs off

Share the draft with your client, or whoever has to sign it off. They read it in Sendfire with the brief beside it, leave their comments, and approve. Their comments and your changes stay with that version, so nobody hunts through email for the latest one.

How client approval works
REPRESENTATIVE CAMPAIGN VIEWHarbor Goods Co. · Fall restock
APPROVED · V2

Draft, version 2

With Harbor Goods for approval

Maya Chen Harbor Goods · Member

Can we say “first batch, 2024”? People won’t know the mugs have been around. Otherwise this is Dana.

You

Done. Version 2 is up.

READS KLAVIYO · NEVER WRITES · MEMORY CHANGES ONLY WHEN YOU APPROVE
05

The send

You, in Klaviyo

You send the approved email from Klaviyo, the way you do now. Sendfire notices it went out, records which version was sent, and tells the people who signed off. Sendfire only reads your Klaviyo account. It never changes anything in it.

What Sendfire reads in Klaviyo
REPRESENTATIVE CAMPAIGN VIEWHarbor Goods Co. · Fall restock
SENT · MEMBERS TOLD

Sent

Seen in Klaviyo, 18 Sep 09:40

The blue mugs are coming back

Version 2 · approved by Maya Chen, 16 Sep

SENT
SentFrom Klaviyo, by you, 18 Sep 09:40. Sendfire noted that version 2 is the one that went out.
ToldMaya Chen and Ron Park at Harbor Goods got a note that version 2 went out.
NextResults sync once the numbers settle.
READS KLAVIYO · NEVER WRITES · MEMORY CHANGES ONLY WHEN YOU APPROVE
06

The results

Read from Klaviyo

A few days later the numbers arrive: how many got the email, how many opened it, how many bought, counted the way you and the client agreed, and whether the subject-line test passed.

How results become the monthly report
REPRESENTATIVE CAMPAIGN VIEWHarbor Goods Co. · Fall restock
SYNCED 23 SEP

The results

Read 23 Sep · orders counted for 5 days after the send
FALL RESTOCK · SENT 18 SEPCOMPARED WITH SPRING RESTOCK
Delivered12,48099.6%
Opened41.2%+3.4 PTS
Orders from this email212+38
Subject test · B “Dana’s mug is back”+6.1%93% · 4 OF 5 CHECKS

Already in the September report for Harbor Goods. You edit it and publish.

READS KLAVIYO · NEVER WRITES · MEMORY CHANGES ONLY WHEN YOU APPROVE
07

The retro

Sendfire suggests · you decide

Sendfire compares what you set out to do with what happened and suggests one lesson. You accept it, change it, or throw it out. Nothing is saved without you.

How a retro becomes a memory line
REPRESENTATIVE CAMPAIGN VIEWHarbor Goods Co. · Fall restock
ONE SUGGESTION

The retro

What you set out to do, and what happened

SUGGESTED LESSON · ADDS TO THE “NOTE FIRST” LINE

For restock sends to recent buyers, the product photo can lead. Dana’s note still opens full-list sends.

Two sends to the same buyers, this one and Spring Restock, both note first. The orders came from the product block both times. The note got read, not clicked. Two sends isn’t much, so this adds a case to the “note first” line rather than replacing it.

READS KLAVIYO · NEVER WRITES · MEMORY CHANGES ONLY WHEN YOU APPROVE
08

Brand Memory

What Sendfire knows about the brand

The lesson you accepted is saved as a fourth line in Harbor Goods’ Brand Memory, with the two sends that back it up.

What Brand Memory keeps, and what it retires
REPRESENTATIVE CAMPAIGN VIEWHarbor Goods Co. · Brand Memory
MEMORY UPDATED

Brand Memory · Harbor Goods Co.

Four lines, each with the sends behind it

Voice

28 JULOpen with a note from Dana, not the products. The products come second.FROM TWO RETROS
23 SEPFor restock sends to recent buyers, the product photo can lead. Dana’s note still opens full-list sends.NEW · FROM THE RETRO

Audience

12 MAR60-day engaged buyers convert best when framed for people shopping for someone else.FROM A RETRO

Offers

4 JUNHold the markdown unless a restock needs a second send.YOU WROTE IT
READS KLAVIYO · NEVER WRITES · MEMORY CHANGES ONLY WHEN YOU APPROVE
09

The next campaign

You type the goal again

When you start the next brief, the new line is already in it.

How it works, start to finish
REPRESENTATIVE CAMPAIGN VIEWHarbor Goods Co. · Holiday gifting
INPUTS READY · 4 MEMORIES

The brief

Holiday gifting
GoalHoliday gifting: reach recent buyers before the full-list send in November.YOU
Key messageProduct photo first for these buyers, Dana’s note under it.M04
Audience60-day engaged buyers, framed for people shopping for someone else.M02
Using 4 approved memoriesM01 · VoiceM02 · AudienceM03 · OffersM04 · Restock
READS KLAVIYO · NEVER WRITES · MEMORY CHANGES ONLY WHEN YOU APPROVE

Follow a campaign from brief to review

Why I built Sendfire.

I run email for ecommerce brands at Highlighter Studio. Most of it happens in Klaviyo, and all of it comes down to the same question: what did email do this month? Sendfire is the tool I built at that desk.

The name is about tending fires, not lighting them. A good email program is a fire you keep. Bank the coals after each send and the next one catches faster. Let it go out and every campaign starts with cold kindling and a blank page. I got tired of the blank page.

If the job sounds familiar, this is for you. Maybe you manage eight brands at an agency. Maybe you’re a two-person shop. Maybe you’re in-house and answer to the CEO. Either way, somebody trusts you with their email program, and you need to show that it is getting better.

Every brand I manage runs through Sendfire each week. Early seats get the same loop I use.

Liam HIGHLIGHTER STUDIO

Your next send starts warm.

Sendfire is in paid early access for marketers running email on Klaviyo. Request an invite and, if it’s a fit, onboarding connects your first brand and builds its Brand Memory. $99 USD a month for one brand, $199 USD for up to five.

Request early access